A group of students from Year 10-13 recently visited Essex Business School for a bespoke insight into studying Business at University. A taster lecture on ‘Brand Management’ introduced them to a range of ideas including the risk of subverting – where brands can be parodied and ridiculed by consumer groups. Students then had an ‘Apprentice’ style task to create a video ad for a product. After a tour of the Business School, including their Bloomberg enabled trading floor, students took steps to becoming a consultant by conducting a SWOT analysis.

Article by Dr Wyndham